In this age of digital commerce, in which page-views equal revenue, it’s rather easy with a few quick calculations to realize that cat videos are one of the most potent combustible agents in the modern advertising machine. So, it’s not too hard to see why some clever advertising agency decided to go straight to the source and make a full commercial for the European supermarket chain Netto out of the internet’s most beloved feline celebrities.
All your favorites are here! There’s one of those cats that’s scared of cucumbers! Oh, and look over there—it’s that cat that kind of, sort of plays the keyboard! Oh, and there’s the cat that says “No, no, no”! This is essentially the It’s A Mad, Mad, Mad, Mad World of cat videos.
And, in case you’re wondering what kind of 21st-century state-of-the-art technological wizardry had to be employed by teams of experts to bring this classic to life, here’s a behind-the-scenes making-of companion video.