Pop culture obsessives writing for the pop culture obsessed.
Pop culture obsessives writing for the pop culture obsessed.

Weekend Box Office: The Help takes a walk on The Blind Side

Though it dropped nearly 50% from its surprising opening-week bonanza, the late-summer hit Rise Of The Planet Of The Apes held onto the #1 spot like so many chimps onto a rung. With $27.5 million, the film cruised past the magic—or once magic, before movies cost that much—$100 million mark, and should continue to clean up in the dregs of late August. But the big winner this weekend was The Help, which overcame a devastating A.V. Club review to collect $25.5 million for second, a more impressive total when you note that it opened on over 1,000 fewer screens than Apes. Between it and The Blind Side, there appears to be a market out there for uplifting melodramas about African-Americans benefitting from the patronage of racist-country-club-friend-defying Southern belles. In more humbling box-office news, the Jesse Eisenberg/Aziz Ansari team-up 30 Minutes Or Less scooped up a middling $13 million, and Glee: The 3D Concert Movie suggested that “gleeks” may be crazy for the show, but not crazy enough to pay money to see a conceptually bizarre 3D stage version of it. At $5.7 million, it didn’t even break the Top 10, opening behind The Change-Up.

Not much action in limited release, save for the heartening performance of Senna, a widely adored documentary about the life and death of a Formula One racer. Given the minimal crossover between racing fans and arthouse mavens, clearly interest in a moving, innovative documentary transcends subject matter. At $33,050 per screen on two screens, it made three times as much on average as anything else playing this week.


For more detailed numbers, visit Box Office Mojo.

Share This Story

Get our newsletter