Pop culture obsessives writing for the pop culture obsessed.

Watch Tim Heidecker try to perform an "innovative intervention" on Aimee Mann in her new video

Aimee Mann’s last video—in which she remade Til Tuesday’s “Voices Carry” with the help of Jon Wurster, Jon Hamm, Ted Leo, and Tom Scharpling—was a doozy, so any video that follows has to be damn funny to compete. Fortunately, Mann’s new clip for “Soon Enough” is definitely a comedy contender. Directed by Nathan Fielder, of Jon Benjamin Has A Van fame, the clip takes place at an “innovative intervention” helmed by the song’s hammy co-writer, Tim Heidecker, and directed at Mann. It all goes about as well as one would expect.

Mann's latest record, Charmer, is out now.

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