Usher has announced that his new single “Clueless” will be available only in “specially-marked Honey Nut Cheerios packages purchased at Walmart stores across the country.” In other words, it’s going to be a cereal-box prize. The song will come in the form of a download code, which sounds like a disappointing thing to have fall into one’s bowl after waiting patiently, breakfast after breakfast, for the prize at the bottom of the cereal box. (It’s no Darkwing Duck fanny pack, that’s for sure.)
This announcement comes after Usher appeared in a Honey Nut Cheerios commercial last August where he danced with the brand’s bee mascot and managed to keep his shirt on, because he’s older now and no longer cares what anyone but General Mills is sipping on. Ironically, Usher himself is a vegan and, technically, should not be eating Honey Nut Cheerios at all.