The Dilemma—the upcoming Vince Vaughn/Kevin James film directed by Ron Howard—kicks off its now-pulled trailer with Vaughn giving a presentation: "Ladies and gentlemen, electric cars…are gay. I mean, not homosexual gay, but, you know, my-parents-are-chaperoning-the-dance…gay." Aside from being the funniest line in any movie that has ever been and will ever be, the jab has angered some folks. Anderson Cooper voiced his disgust on Ellen (he doesn't name the film, but it's easy to figure out), and GLAAD, the Gay And Lesbian Alliance Against Defamation, told PopEater they never supported the trailer to begin with. Thus Universal Studios has decided to yank the trailer from theaters and will likely alter it for future use.
Yet the only people seemingly bewildered by the mess are the Universal Studios execs themselves. As one anonymous insider told Deadline, "We showed the trailer to gay groups like GLAAD and gay executives here and gays in our marketing department, and no one was offended, and everyone had a positive response." Because nothing says acceptance like referring to employees at your company as "gays in our marketing department."
Here's the offending trailer:
UPDATE: That was fast; here's the new trailer: