The recent race to see which dark reimagining will be the first to exhaust audiences on Peter Pan is a mere precursor to the brewing battle between Snow White reboots, which should dominate our 2012 provided there’s not some other, more important national contest taking place that year. And now that conflict just got a little more heated, as Universal has decided to move its Snow White And The Huntsman—which recently added Chris Hemsworth to a cast that already included Kristen Stewart and Charlize Theron—up from December to June, beating Relativity’s Tarsem Singh-directed The Brothers Grimm: Snow White by a month, putting the two films in neck-and-neck competition, and all but guaranteeing that audiences will skip at least one of them entirely.

To facilitate the move, the studio also had to bump Judd Apatow’s next film from its usual cozy, sleeper summer slot up to December, which could affect its box office as well. But the real tangential victims here are undoubtedly the nation’s entertainment reporters who, in reporting on this Snow White standoff so often and so early, have long ago used up every possible “Who will be the fairest of them all?” iteration, and will next year have to resort to “looking Grimm” puns and shit about eating poison apples or something.