Pop culture obsessives writing for the pop culture obsessed.
Pop culture obsessives writing for the pop culture obsessed.
Illustration for article titled U2 has a secret plan to save the music industry

Musical superheroes U2, no longer content to merely save people from not having a free copy of their new album and then save them again from the album itself, now have a plan to bring their sunglasses-clad brand of salvation to the entire music industry.


In an interview for the print edition of TIME as quoted in Rolling Stone, U2 frontman Bonoa famous champion of charities, human rights, and people named Bonorevealed that the group is working with its partners at Apple on “an audiovisual interactive format for music that can’t be pirated and will bring back album artwork in the most powerful way.” That kind of sounds like U2 and Apple are starting a business making ornate clockwork music boxes, but probably just means they’re making an iPad app for people to fiddle around with on the train for a few minutes before going back to listening to music like a normal person. And since nothing deters digital pirates like telling them something “can’t be pirated,” the music industry can now breathe a sigh of relief, sit back, and stop worrying, safe in the knowledge that U2 is somewhere out there, working to save us all.

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