If this new TV infomercial is to be believed, NeverWet is a “super hydrophobic coating” that will soon be sprayed on fucking everything. The water repellent is about to be distributed in the United States, so Americans can at last bring witchcraft into their own homes. The product demonstration is below, in which some scientists (warlocks) attempt to cover themselves and others with mustard, gravy, soda, etc. to no avail. They even turn a cardboard box into an ice chest. It's also totally possible to coat cell phones with the product—which could make dropping phones in the toilet a recreational activity instead of a disgusting disaster.

via Adweek