Consumers are always finding new ways to avoid seeing advertisements like pop-up ads (browser extensions), commercials (cord-cutting services), and even billboards (blindfolds). This opting-out has left the marketing teams for studios and networks everywhere scrambling for alternate ways to force-feed you their message. Batman V Superman: Dawn Of Justice hit its “Dada phase” last fall with a Forbes interview of Jesse Eisenberg in character as Lex Luthor, and promotion for Anchorman 2: The Legend Continues saw Ron Burgundy (Will Ferrell) embedded in a real-life local news station.
The latest example of this insidious strategy is a marketing ploy for Teenage Mutant Ninja Turtles: Out Of The Shadows, which is offering up the Turtles’ “lair” on Airbnb for anyone who wants to get away from the grind to do some grinding. The listing, which is embedded below, is for a Tribeca loft that boasts bunk beds, a basketball hoop, “Donnie’s equipment” (whatever that is), and a big screen TV. No alcohol or drugs allowed, but pizza is more than welcome.
New York, NY, United States
Hey dudes! Looking for a dojo where you can practice your ninjitsu skills? Our secret lair in Manhattan is THE place to order up a pie, shoot some hoops & chill with your squad. Don’t sweat the 10 …
Despite the description, the lair can’t be much of a “secret” anymore, not when it’s posted on a popular site like Airbnb—they might have been better off dropping this on Craigslist. It would appear the Turtles have hit hard times if they’re renting their sanctuary out for $10 a night, except that they’re donating some “dough” to PACER’s National Bullying Prevention Center for every stay that’s booked. It’s not a completely selfless endeavor, though, as the sequel’s Twitter account name-checked, along with the sequel. But that hasn’t diminished the excitement of their guests, some of whom are now “Turtle” through and through, which we’ll take to mean that there was another traffic accident involving some radioactive waste. (Hi, Daredevil!)