The cheeky, self-referential marketing for the Deadpool films can beā€”and we mean this in the most affectionate way possibleā€”a little much sometimes. But hiring ā€˜90s movie-soundtrack queen Celine Dion to perform an original song for the upcoming Deadpool 2, then making a good old-fashioned music video foe the song that cuts between clips from the film and Dion waving her arms around in a flowy, floor-length dress (not to mention Ryan Reynolds performing an interpretive dance in heels and his Deadpool suit)? Well played, Fox.

The video for ā€œAshes,ā€ which features a deadpan, winking chorus of ā€œLet beauty come out of ashes,ā€ premiered this morning on Good Morning America. Deadpool 2 is out on May 18.