Pop culture obsessives writing for the pop culture obsessed.

This is what happens when ABC Family has to promote Batman Begins

“Because he’s the hero the network deserves, but not the one it needs right now. So, we’ll promote him with lines like ‘he fights for family’ and ‘lives for love,’ and make it look like he’s in one of those movies where a single mom discovers the true meaning of Christmas. Because he can take it. Because he’s not the network’s hero. He’s a silent guardian. A watchful protector. A guy who’s real smiley and likes to kiss. He's Batman on ABC Family.” [via UPROXX]

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