Pop culture obsessives writing for the pop culture obsessed.
Pop culture obsessives writing for the pop culture obsessed.

The final Dark Phoenix trailer stops screwing around and just reveals the story

It’s been a weird ride for the Dark Phoenix marketing campaign: Despite obvious comparisons, the first trailer did very little to distinguish itself from the moribund X-Men: The Last Stand. Each subsequent spot has wisely veered a little further away, until finally, with this last trailer, it just tells audiences what’s up.


After a weird second trailer that basically gave away what probably would’ve been a shocker of a moment for unprepared viewers, the latest and supposedly last trailer for the new X-Men film (which doesn’t even include the word “X-Men” in its title) sets up the new iteration of the classic comic-book story in clear, unambiguous fashion. During a mission to aid NASA by rescuing astronauts (“We’re doing space missions now? Cool,” notes Quicksilver), Jean Grey (Sophie Turner) is hit by a blast of cosmic energy that should’ve killed her, but instead seems to have awakened dark new powers within the telepath. Aided by some conversations with a white-haired Jessica Chastain—who seems to be encouraging her new, violent tendencies—Jean indulges this darker side, and the X-Men are appropriately disturbed and conflicted about how best to stop her.

It’s anyone’s guess as to whether longtime cinematic superhero scribe but first-time director Simon Kinberg will be able to wash the bad taste of X-Men: Apocalypse out of fans’ mouths, but here’s hoping. Dark Phoenix storms into theaters June 7.

Alex McLevy is a writer and editor at The A.V. Club, and would kindly appreciate additional videos of robots failing to accomplish basic tasks.