Pop culture obsessives writing for the pop culture obsessed.
Pop culture obsessives writing for the pop culture obsessed.
Illustration for article titled The Big Dogs Instagram is weird, man
Screenshot: Big Dog Sportswear

Corporate social media accounts can be pretty hard to pin down these days. They can range from politically radicalized to fully irony-poisoned to somehow blissfully ignorant of internet culture in general. Then, there is the Big Dogs Instagram account, which appears to be promoting the ‘90s sportswear brand that was so popular among P.E. teachers and husky youths with some incredibly weird content.

Advertisement

The account, @bigdogs, only started posting in January of this year, and things started off relatively normal with a photo of a commemorative t-shirt honoring the passing of Kobe Bryant and a smattering of light-hearted, Big Dog-centric memes. About a month ago, however, Big Dog’s social media presence started to get a bit more chaotic.

Advertisement

This could easily be a case of a social media manager losing their grasp on reality after being left to their own devices in the middle of a national quarantine, but this particular brand of anti-humor absurdity seems too good to be a part of even the most ill-conceived marketing strategy.

Advertisement
Advertisement

When asked by The A.V. Club if the account was in any way officially associated with the Big Dogs brand, we were simply told, “This is the official Big Dogs account. It also appears to be tied to the unverified Twitter account, @BIGDOGSWOOF, which has been posting since early March and currently has just over 6,500 followers.

Advertisement

Whether real or not, we bless these accounts for bringing us peace in these troubling times and reminding us that, no matter who you are or where you come from, the dog is big.

Send Great Job, Internet tips to gji@theonion.com

Advertisement

Contributor, The A.V. Club. Pay me to write for you, you coward.

Share This Story

Get our newsletter