Photo: Leah Puttkammer (Getty Images)

It’s a big night for the pop culture ecosystem, as Marvel Studios prepares to unleash Avengers: Endgame—the culmination of 10 years, 22 movies, and billions upon billions of dollars worthy of quippy heroes and magical rocks on the superhero-loving world. (Meanwhile, the rest of us are just doing our damnedest to dodge the internet’s roving and insidious spoiler squads.) So obviously, tonight is also the perfect night for Taylor Swift to launch her latest move for public affection and attention, announcing that she’ll be releasing a new song at midnight this evening, fittingly titled “ME!”

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Per Pitchfork, Swift broke the news earlier this evening during the NFL Draft—because truly, there is no aspect of American culture that Taylor Swift won’t invite herself to in a spirit of good-natured horning in. At this point, though, all we really know about the track is that Panic! At The Disco’s Brendon Urie is featured on it, it’ll be accompanied by a new video, and that this whole thing probably at least isn’t quite as self-involved and un-self-aware as the knee-jerk reaction to Swift’s timing might make it look. (Hey, at least she’s not releasing it during the middle of the Game Of Thrones finale, right?)