Pop culture obsessives writing for the pop culture obsessed.
Pop culture obsessives writing for the pop culture obsessed.

STRFKR launches its own wrestling league in the video for “Never Ever”

STRFKR (Photo: Cara Robbins)
STRFKR (Photo: Cara Robbins)

It’s been three years since STRFKR’s last album but that appears to be changing soon. The band’s already announced a tour this fall and, today, The A.V. Club is premiering the video for “Never Ever.” The video takes the song’s bouncing backbeat and uses it as a way to marry wrestling and BDSM into one convenient package. STRFKR’s Joshua Hodges says, “I had an experience at a BDSM club that was really freeing. I realized that the appeal is letting go of your mind and stress. You can be super present with the pain, and then the pain isn’t even pain. It’s a gateway to freedom.” That freedom was interpreted by the video’s directors, David Fine and Tyler McPherron. As Fine puts it:

Tyler had been talking about wanting to make something involving pro wrestlers when the band called about doing a video. As we understood it, the song is based on an experience with S&M, so we kind of ran with that, but put it into a different environment. Wrestling. Submission. The bondage of self-enslavement. Shout out to Gold Rush Pro Wrestling for being so down to get weird with us. Thanks STRFKR!

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