Pop culture obsessives writing for the pop culture obsessed.
Pop culture obsessives writing for the pop culture obsessed.

South Dakota spent half a million dollars to proclaim: "Meth. We're on it"

Breaking Bad
Breaking Bad
Photo: AMC

South Dakota recently unveiled an advertising campaign aimed at both bringing awareness to drug abuse while highlighting both the need for inclusivity and an all-hands-on-deck approach to tackling the epidemic within their state. Sounds good to us. This subject really requires a massive destigmatization effort if we’re to even begin getting a handle on it in any modern, effective sense. So let’s see what their PR consultants cooked up to tackle the scourge of methamphetamine trafficking...

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“Meth. We’re on it.” Huh. Well, that’s...certainly one way to go about this. Call us hopped up on jazz cigarettes, but layering a play on words about drug abuse and community responsibility atop what’s presumably a Shutterstock image titled “Cowboy Grandpa” doesn’t really inspire us with much confidence. Okay, how about we check out some of the other ads released?

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Oh, so the same thing with additional stock photo wallpapering? Well, at least it wasn’t too much of a money pit for national program already financially stretched-thin as it is...

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Wait, it cost South Dakota half a million dollars to roll these out? Goddamnit, what are they? High?

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Andrew Paul is a contributing writer with work recently featured by NBC Think, GQ, Slate, Rolling Stone, and McSweeney's Internet Tendency. He writes the newsletter, (((Echo Chamber))).

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