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Snoop Dogg is making next logical step in his career, releasing a reggae record as Snoop Lion

Long revered for his weed smoking and laid-back rhymes, Snoop Dogg has decided to really stretch himself artistically and make a reggae record. Reincarnated finds the Doggfather getting down as Snoop Lion, his rastified alter ego. The album will be released later this year on the Vice label, and the patois-heavy first single, “La La La,” was produced by Diplo, Foreign Born's Ariel Rechtshaid, and Diplo and Switch's Major Lazer moniker.

Snoop Lion will make his first live appearance—undoubtedly amidst a haze of smoke—at Toronto’s Caribana on Aug. 3.

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