(Screenshot: https://www.youtube.com/watch?v=XqkOFLBSJR8)

Social media giant Snapchat has announced that it’s no longer just the go-to place for poorly thought out photo filters and teens looking to avoid their parents on Facebook: according to Variety, the service is moving into the world of wearable cameras, rebranding its parent company as “Snap Inc,” and announcing Spectacles, a new line of sunglass-based recording device.

Snap Inc. made the announcement last night, via a youth-oriented marketing video that shows a group of kids using their Spectacles to record wholesome skateboarding tricks, and not the billion or so other things human beings will inevitably get up to if you strap a camera to their head. The wireless camera records pictures in a circular format—the better to fit multiple smartphone orientations—and has a bright light that activates when it’s recording.

Advertisement

That’s presumably in an effort to distance the Spectacles from the last big name in weareable recording devices, Google’s troubled Glass, which garnered a number of bans and other criticism from people harboring privacy concerns about covert recording. Meanwhile, Snap’s product will cost just a fraction of Google’s—$130 at retail—and won’t contain any onboard computing power, beyond what’s required to power the camera itself.