Pop culture obsessives writing for the pop culture obsessed.
Pop culture obsessives writing for the pop culture obsessed.
Illustration for article titled Showtime’s over, Synergy: iJem And The Holograms /ihas been pulled from theaters

You might feel better about the Jem And The Holograms movie ruining your childhood when you learn that it’s just made history: It’s the first wide-release film to be pulled from theaters for underperforming. Yahoo! Finance reports that, rather than let the the poorly-conceived adaptation bring down its box-office average, Universal Pictures is pulling the plug on the film just two weeks after its premiere.

Advertisement

So just how low were the Jem movie’s box-office numbers? Well, the movie performed poorly enough for Yahoo! to put a finance reporter on the story to crunch the numbers (just kidding, you could do this math on your phone calculator). It took in less than $2 million in the two weeks it was in theaters, averaging just $160 per screen in its second week. Despite these dismal sums, industry insiders say the move is unprecedented. Jeff Bock, a senior box-office analyst, told Business Insider (via Yahoo! Finance), “[I]n all my days as an analyst, I’ve never seen a studio actually stop reporting after two weeks.”

Now, the Jem movie only cost $5 million to make (and certainly looked like it), so Universal won’t take a huge hit for it. And Universal did release three of the highest-earning films of 2015, which means the studio has a little mad money to play with, so get your Micronauts treatment ready if you want to beat any of these guys to the punch.

Advertisement

Share This Story

Get our newsletter