Pop culture obsessives writing for the pop culture obsessed.
Pop culture obsessives writing for the pop culture obsessed.

Carrie Bradshaw is back. No, it’s not for Sex And The City 3that’s never happening—but it is for a very good cause. Sarah Jessica Parker dusted off Carrie’s iconic shabby-chicness for a new ad campaign with Stella Artois and Matt Damon’s internationally-focused nonprofit, Water.org, which works to provide access to clean water in the developing world. In the ad, which you can watch above, Parker recreates Sex And The City’s opening credits sequence on the streets of New York City. 

“It’s going to have everyone’s attention,” Damon told Huffington Post. “And that’s a huge megaphone she’s using to help this cause.” As for Parker, she said that recreating the bygone opening was “slightly peculiar in the best possible way,” but she ultimately felt comfortable with idea because it was being done “in good taste” and “the purpose was to amplify the initiative.”


You can see why Damon sought her out. The campaign’s slogan—“You make a little change to do a lot of good”—sounds a lot like something Carrie would say at the end of a SATC episode. 

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Contributor, The A.V. Club. Pay me to write for you, you coward.

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