Is this the real life? Is this just fantasy? Caught in a landslide, with no escape from reality. Open your eyes, look up to the skies and seeeeeee…that Queen has announced a new officially licensed Queen-flavored beer called “Bohemian Lager,” even though that’s not even close to being a clever take on “Bohemian Rhapsody.” Look, we know there are only so many varieties of beer, and very few of them rhyme with “Rhapsody,” but come on. You can’t just put the word “Bohemian” in front of something Queen-related and call it a day. We feel like coming up with a clever name should’ve been where most of the work went into this.

How about “Pulled My Lager, Now He’s Dead”? That wasn’t so hard. Or “Beelzebub Has A Lager Put Aside For Me”? That’s also good. Even “Scaramouch, Scaramouch, Will You Do The Fandango: The Official Queen Lager” would’ve been a better name.

Anyway, the beer is being released in conjunction with the 40th anniversary of the release of “Bohemian Rhapsody,” and though it’s probably not actually Queen-flavored, NME says that the band describes it as a “golden hoppy” beer. That means they must’ve tasted it, but they didn’t bother suggesting a new name? Freddie Mercury would’ve thought of one. Truly, the world of musician-branded alcohol got a little less bright when he died.