Pop culture obsessives writing for the pop culture obsessed.
Pop culture obsessives writing for the pop culture obsessed.

Psy has tricked the world into giving him $8.1 million for "Gangnam Style"

Illustration for article titled Psy has tricked the world into giving him $8.1 million for Gangnam Style

YouTube sensation and K-pop superstar Psy is estimated to bring in $8.1 million this year for his dance-craze-and-insanity-inducing single, "Gangnam Style." After galloping past Justin Bieber's "Baby" clip in the horse race for YouTube's most popular video ever, "Gangnam Style" has earned a relatively paltry $870,000 in ad revenue from the site for nearly 900 million views.

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The majority of Psy's "Gangnam" earnings come from endorsement and commercial deals for Korean noodles, phones, and refrigerators, adding up to about $4.6 million. Online downloads in the U.S. account for another $2.6 million of the Grammy-snubbed rapper's profits.

Interestingly enough, Psy has only made about $61,000 from the single in his home country. Despite being downloaded over 3.6 million times there, the majority of South Koreans get their music via subscription-based websites that only pay, on average, 10 cents per download and 0.2 cents per stream.

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