Pop culture obsessives writing for the pop culture obsessed.

Prada tries to push $185 paper clip

Photo: Prada

It seems insane right now that, when the vast majority of us are headed for the poorhouse and/or debtors’ prison once our healthcare evaporates, some clueless marketers are still aiming to tap into the out-of-touch-with-reality market of the top one percent of the one-percenters. Cases in point: a $2,145 tote bag that looks just like the ones you can get at Ikea for a dollar, $425 fake mud-stained jeans, and now, a Prada paper clip that nears $200 with tax.

Prada, of course, is calling it a money clip, engraved with the company name, as CNN reports: Specifically, it’s a “sterling silver ‘paperclip-shaped’ money clip, which Barney’s is selling for $185. At 6.25 centimeters long and 2.25 centimeters wide, Prada’s magnum opus clocks in at just over $13 per square centimeter.” If you’re short of cash to even put in the clip, not to worry: Barney’s also sells two alternates for a mere $150 each.


Of course, this did not go over well on the internet, with impassioned pleas on behalf of actual paper clips, and calls for the end of capitalism, which appears to be irrevocably broken:


And Clippy isn’t an icon we long to see very often, but in this case, it came in handy:


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