Pop culture obsessives writing for the pop culture obsessed.

Photographer behind record-cracking Instagram egg comments on his art: "Egg is just an egg"

Photo: Nath Chokh Perm Thnaraks/ EyeEm (Getty Images)

It is 2019 and our most prominent celebrity is now a humble egg. Having defeated Kylie Jenner’s Instagram record following a viral campaign to rack up a ridiculous number of likes, we now live beneath the shadow not only of powerful, rich humans, but of a simple stock photo of breakfast food, too.


Determined to learn more about the global icon, Insider has done us all the great good service of tracking down the artist responsible for bringing us the extremely powerful egg photo to hear what he thinks about all the eggcitement surrounding his work.

Serghei Platanov, who posted “eggs isolated on white background” on Shutterstock back in 2015, writes with incredible modesty of his contribution to humanity, telling Insider that his motivation was “ ... to take a simple picture of an egg. For fun.”

“Never ever I could think that it would be a sensation like this,” he explained. “Egg is just an egg.”

Platanov, too concerned with his craft to waste time on social media, learned about his creation’s Jenner-smashing success only after he was told that it had broken her previously held Instagram record. Now that the egg has achieved global fame, though, Platanov is quick to make something clear: the purpose of the egg photo is to show a simple, everyday kind of egg and nothing else.


“It does not pretend to be an image for getting fans,” he told Insider. “It does not pretend to be a Fabergé egg or imagining ‘Would I look better if I am colored for Easter, what color fits me best.”

No, the egg’s beauty lies in its clarity of purpose.

“It is not hunting for anyone’s attention,” Platanov says of his photograph. “It is simple egg.”


[via Insider]

Send Great Job, Internet tips to gji@theonion.com


Share This Story

Get our newsletter

About the author

Reid McCarter

Contributor, The A.V. Club. Reid's a writer and editor who has appeared at GQ, Playboy, and Paste. He also co-created and writes for videogame sites Bullet Points Monthly and Digital Love Child.