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PBS explores the influence of GIFs on music videos

In an online world clogged with pointless listicles, GIFs have come to rule all. A picture’s worth a thousand words, and a moving picture repeated endlessly is worth at least 10,000. The folks at PBS Idea Channel noticed that as GIFs’ ubiquity increases, so do repeating moments in music videos, and chose to explore the correlation. The result is a thoroughly analyzed set of eight music videos across various genres (Dizzee Rascal and The XX are included) appropriately compiled into a YouTube playlist. The clips alternate between videos and analyses, discussing how recent music videos feature repeating moments and GIF tropes such as loops and cinemagraphs. It’s a fascinating watch; just stick with it and don’t let the narrator’s heinous pronunciation of the oft-debated word throw you.

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