Pop culture obsessives writing for the pop culture obsessed.
Pop culture obsessives writing for the pop culture obsessed.

Oh cool, now Kanye's just posting videos of that Dilbert asshole

Illustration for article titled Oh cool, now Kanyes just posting videos of that iDilbert/i asshole
Photo: George Pimentel (Getty Images)

The news moves quickly in 2018. You spend all morning contextualizing Kanye’s massively exciting upcoming release schedule (new Nas album!) with his troubling support for anti-Black Lives Matter pundit Candace Owens. You check Kanye’s Twitter, which seems to have settled into a new subject of interest—Teslas, obviously—then hit publish and move on to something else. And then, lo, he begins tweeting again, and it is ... video recordings of cosmic-brain men’s-rights advocate and Dilbert creator Scott Adams, standing in front of a whiteboard and explaining the importance of Kanye West.

We are in the hell dimension.


Over a series of nine tweets, each consisting of about 30 seconds of video, Adams explains how the supposedly left-leaning Kanye liking the right-leaning Owens has “broken reality.” (The videos are largely unwatchable in Kanye’s reposting; you can watch the whole, original thing, here.) This of course all fits neatly with Kanye’s larger “break the simulation” philosophy, as well as Adams’ own frequently espoused belief that we are living through some massive period of intellectual evolution. He has shared these beliefs with the newly mystical Mike Cernovich, which means that, yes, Kanye is now exactly one step removed from QAnon.

The obvious question is, of course, why the fuck would Kanye be doing this. It’s a case study in how getting red-pilled works. Once they’ve subscribed to the notion that the media and progressive thought is a prison, it becomes a sort of self-reinforcing ecosystem, and everything fits neatly into it. People like Adams (and Owens, and Cernovich, and all the right-wing goons like Paul Joseph Watson and Jack Posobiec gloating about Kanye triggering the libs on Twitter) become essential voices of reason—the only people who see through the illusion. This is conspiracy theory 101, and it’s often gobbled up by angry young men, but in Kanye’s case, it seems to reinforce his preexisting views on his own status as a sort of great man of history, plowing down barriers in the name of art and humanity. All of his excerpts of Adams speak directly to that effect, stoking his ego as something larger than hip-hop and larger than art itself. That wasn’t always easy to square with the collectivism and traditional liberal thought of his early records; he’s just now found a political consciousness that wraps it all up neatly for him.

We look forward to updating this story tonight, when Kanye starts live-streaming extremely salient takes about the female Ghostbusters or something.


Clayton Purdom is a writer and editor based in Columbus, Ohio.

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