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Now That's What I Call Music! celebrates its 69th edition, but not without controversy

Photo: Stephane L’hostis (Getty Images)

On Tuesday, the folks at Universal and Sony Music announced the song lineup for the newest upcoming entry in the evidently still-running Now That’s What I Call Music series. More important than songs by Diplo and Mark Ronson, however, is the fact that this edition will be the long-running compilation’s 69th entry. Nice.

Even the official Twitter account for Now acknowledged the significance of Now That’s What I Call Music: The Sex Number Edition. Then, after Twitter god Chrissy Teigen commented on the milestone, the rest of the Twittersphere began taking notice.


Celebrations were, shall we say, predictable. 

And so on.
Screenshot: Twitter

But, this being Twitter, it wasn’t long until the haters arrived, breaking up the party by saying Now’s 69th iteration actually arrived in 2008...in the U.K.


Indeed, Now That’s What I Call Music! originated as a British venture—the final details of which were hammered out on Richard Branson’s boat in the early 1980s. As such, the United Kingdom saw the release of their Now That’s What I Call Music! 69 in March 2008. While that collection did not have nearly as many people around on Twitter to call it “nice,” it did have Nickelback.

Regardless of which version is the true Now 69, let us all agree that numbers that look like oral sex should bring us together, not divide us. We’ll see you back at this space for Now That’s What I Call Music 420 and Now That’s What I Call Music 666.


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About the author

Gabe Worgaftik

Contributor, The A.V. Club.