Photo: RLJ Entertainment

In a bit of surprising box-office news, Business Insider says that Panos Cosmatos’ horror/action/thriller Mandy is breaking all sorts of preconceived notions that movie distributors have about lower-tier films that hit on-demand platforms at the same time as their theatrical premieres. Since opening a few weeks ago, Mandy—which stars Nicolas Cage at his most Nicolas Cagey—has grossed $840,000 from only 210 theaters, with its VOD take supposedly being “in the millions.” Apparently, despite the fact that pretty much everyone with access to a VOD service can watch the movie right now, audiences are choosing to leave their homes and see it in a theater or demanding that distribution company RLJ Entertainment brings Mandy to more markets.

Business Insider explains that RLJ’s normal rollout plan for movies like this involves opening in a bunch of theaters on day one and then steadily decreasing that number every week, which is what it had been doing before the movie started to develop a fanbase that really wanted to see it in a theater. That means it’s harder to find a theater playing Mandy now than it was a few weeks ago, with no theaters in Los Angeles playing it in its second weekend, but now RLJ says it’s getting a bunch of calls from theaters trying to open up slots for Mandy later this month and into November because local moviegoers are asking for it.

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RLJ now believes it has organically stumbled onto a new Rocky Horror Picture Show, which is to say that fans have realized that Mandy plays better in a theater, so they’re just going to keep seeing it in theaters even though they don’t have to. RLJ’s Mark Ward even thinks the movie has “changed how day-and-date [releases] are perceived,” since this clearly means that an on-demand movie won’t necessarily get outright dismissed in theaters. It’s probably too early to say if that’s really true, but people definitely really like Mandy.