Hasbro, who previously developed a TV show designed to sell toy robots, which then became a series of movies designed to sell toy robots, has confirmed that its next movie designed to sell toy robots is being conceived entirely for the purpose of selling more toy robots. Speaking to the UBS Best Of Americas 2012 Conference, Hasbro CEO Brian Goldner lamented that the last movie designed to sell toy robots, Transformers: Dark Of The Moon, did not sell enough toy robots—primarily because it featured the same toy robots (or "characters") as all the previous Transformers movies. "This is why Transformers 4 will have a new cast of [robot] characters and it will be a story revolving around these new characters," reports TFW2005, a fan site devoted to toy robots.
The news that a franchise explicitly designed to sell toy robots would be developing another film entirely devoted to selling newer toy robots—as opposed to, say, telling an organically conceived and worthwhile story—was met with some surprise, hypothetically speaking. It was also accompanied by the reveal of the below placeholder logo, a graphic conceived with the same thoughtful consideration as the film's plot—as neither of these things are particularly crucial to selling more toy robots. [via Coming Soon]