The streaming wars are in full swing and it’s only going to get bloodier. Still, as Netflix’s social media team demonstrated last night, sometimes the content is good enough to transcend the bottom line. After Golden Globes co-host Sandra Oh scored a statue for her electric turn in Killing Eve, the Netflix Twitter account took a moment to praise the BBC America series.
“Every single one of you reading this right now needs to make time in your life to watch Killing Eve,” the streaming juggernaut tweeted out. “It’s a true masterclass in writing, directing, and acting.” They went on to call Oh and Jodie Comer’s performances “NEXT. LEVEL. PERFECTION,” and, hey, we’re not disagreeing.
Still, that’s a lot of praise for a show that’s not streaming on its platform. The goal of the Netflix social media team, after all, is to guide followers through the company’s labyrinth of content, not direct them elsewhere. Killing Eve is that good, though, and all it took was one curious reply to get the account to name-check one of its chief rivals, Hulu, where the series is currently streaming in full.
Hulu, embracing this brief respite in the ongoing arms race, graciously accepted Netflix’s olive branch.
The goodwill here is refreshing, if inevitably short-lived. AT&T’s chief executive recently warned that the market can only support “two or three on-demand streaming services,” and, with the impending arrival of Disney+ and whatever WarnerMedia’s cooking up, their fighting gloves will be back on in no time.
In the meantime, though, let us all remember that sometimes good art really can bring us together.