Pop culture obsessives writing for the pop culture obsessed.
Pop culture obsessives writing for the pop culture obsessed.

Nelly to host Pimp My Ride in South Africa

Forget an AIDS vaccine: What South Africa really needs is a little Pimp Juice and some new rims, at least as far as rapper Nelly is concerned. Nelly recently signed a deal with Mojalife to distribute his brands there, and he's also currently in talks to produce and host a localized version of Pimp My Ride and an American Idol-style talent competition. Adding to what's sure to be an exciting summer for the rapper—and those lucky South Africans!—Nelly also used the announcement to big-up his new flavor of Pimp Juice ("prickly pear/grape").

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