Pop culture obsessives writing for the pop culture obsessed.
Pop culture obsessives writing for the pop culture obsessed.

MoviePass, desperate to get back together, is bringing back the unlimited plan

Illustration for article titled MoviePass, desperate to get back together, is bringing back the unlimited plan
Photo: Daniel Boczarski (Getty Images for MoviePass)

In the beginning, it was beautiful: you could see all the movies you wanted for less than the price of single ticket in major cities. Then things turned sour once you realized the relationship was too good to be true. But still, you stuck it out, hoping things would improve until it became so catastrophically, hilariously awful that a swift breakup was the only viable escape. Now, your ex, a.k.a. MoviePass, wants to get back together, and they promise it will be just like it was in the beginning.


Erase the painful memories of “peak” pricing, last summer’s service outage, that time MoviePass cruelly wouldn’t let you see Mission: Impossible – Fallout, and capped the number of films you could see a month. That’s all in the past babe, because MoviePass has done some deep introspective work and learned from its mistakes. The ticketing subscription service is bringing back the unlimited monthly plan, and according to CEO Ted Farnsworth—mimicking that ex you swore you were done with—“it will be unfettered just like MoviePass was before.”

According to The Wrap, the ticketing service is reviving the infamous subscription deal that nearly led to its demise after the plan was first launched in August of 2017. Soon you can once again get that sweet sweet deal of a-movie-a-day at two different pricing options: either pay a one-time annual fee of $119.40, which breaks down to $9.95 a month, the original plan’s price; or $14.95 month-to-month, the latter being an ideal option for those not ready to dive back into a toxic relationship for a whole year. But be warned, those price points are just a limited time offer.

So what’s different about this plan that won’t cause MoviePass to lose a fuck ton of cash all over again? The details remain vague for now, but apparently there will be no limit on how many 2D movies you can see. When it comes to what movies will be available, that’s, uh, where things could piss people off again. According to Business Insider, the new unlimited plan could place restrictions on subscribers’ title choices, “based on their location, day of movie, time of movie, title, and the individual user’s historical usage.” Same shit, different plan, or has MoviePass really put in the effort at therapy to become a better partner? Only the most optimistic (er, the weakest?) of us will know the answer firsthand.

Oliver Whitney is a film critic and culture writer living in Brooklyn.