Avengers: Age Of Ultron

As the May 1 release date for Avengers: Age Of Ultron inches closer, Marvel has announced a special new Avengers promo. Don’t worry: It isn’t another trailer. Marvel and Disney Consumer Products have teamed up to create an Avengers-themed line of womenswear inspired by the film’s superheroes, and it’s…interesting.

The line isn’t meant to be costumes, but rather everyday wear inspired by the characters and their colors and emblems. “Our direction for making this collection wearable in an everyday capacity was to take the unique design elements from each character and translate them onto everyday silhouettes,” said Ashley Eckstein, creator of the fandom apparel company Her Universe. Eckstein worked on the Avengers collection, which is available for pre-order today at Hot Topic, naturally. “Each character has their own unique colors, symbols and style and we had a lot to work with,” Eckstein added. “Symbols are really important with the Avengers, and symbols make for great design elements for patterns or graphics.”


In one of the more confusing superhero-uniform-to-everyday-outfit transitions, a Thor-inspired sailor dress only references Thor by way of a mjolnir slapped on the skirt and begs the question: Does Thor own a boat or something? The Black Widow jacket and Tony Stark bomber jacket make a little more sense, at least, as both are wearable interpretations of their respective characters’ looks.