Pop culture obsessives writing for the pop culture obsessed.

Let's look at how well "digital fur technology" is doing to sell people on those Cats cats

Screenshot: Universal Pictures (YouTube)

The upcoming, Tom Hooper-directed version of Cats is an expensive, carefully-managed production put together by committed and talented artists. You can tell this because, in a behind-the-scenes look at how the movie was made, we have a very serious-sounding designer telling the viewer that “we’ve used digital fur technology to create the most perfect covering of fur.”

This digital fur technology sounds like it must have been part of an intensive, sophisticated process that’s doubtlessly required hours of painstaking work. With that in mind, and now that everyone’s had a chance to check out the movie’s first trailer, let’s see what they think of the results.

Advertisement
Advertisement

There are more where that came from because the internet, in one of the few moments when its users truly stand united, is collectively trying to grapple with the movie’s uncomfortable psychological effects together. Regardless of the digital fur technology’s effects, everyone seems to be concentrating mostly on the upsettingly human-like qualities of these freakish hybrids.

Advertisement

Others have found themselves dogged (or catted) by images of specific cast members, their familiar visages apparently deepfaked onto humanimal-looking feline bodies.

Advertisement
Advertisement

With so much discussion, nobody seems to be very interested in how lifelike the fur covering Cats’ line-up of genetic accidents has turned out. Instead, the past day has been spent simply trying to reckon with what Hollywood, in its infinite hubris, has wrought upon an unsuspecting public. They had the technology and they used it, not allowing themselves to think of what they were forever entering onto the cultural record in the process. As James Corden says of the film’s aesthetic toward the end of the making of clip, “there is nothing else like it.”

Advertisement

He sure got that part right.

Send Great Job, Internet tips to gji@theonion.com

Advertisement

Share This Story

About the author

Reid McCarter

Contributor, The A.V. Club. Reid's a writer and editor who has appeared at GQ, Playboy, and Paste. He also co-created and writes for videogame sites Bullet Points Monthly and Digital Love Child.