Pop culture obsessives writing for the pop culture obsessed.
Pop culture obsessives writing for the pop culture obsessed.

Ladies and gentlemen: Robert De Niro, bagel salesman

Illustration for article titled Ladies and gentlemen: Robert De Niro, bagel salesman
Screenshot: YouTube

Look, we’re not here to sniff at major celebrities doing commercials. Hell, we just lauded Tommy Lee Jones for his insane, decade-long commitment to shilling Japanese canned coffee. We’re also aware that Robert De Niro is perfectly content starring in low-dignity drek, and that that doesn’t mean he still doesn’t have another great performance in him. Still, a tiny part of us withers inside when we hear the man who played Travis Bickle say “you gotta break some breads” to make it the bagel business.

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De Niro, you see, is the star of a bizarre new commercial from Warburtons, a U.K. baking company that somehow convinced the Oscar winner to shill for GoodBagels, which, yes, is a reference to Goodfellas, because gangsters + ? = bagels. Here, De Niro mugs his way through a number of the film’s set pieces, from a nighttime burial to a quick-cut introduction to his “boys”—Benny Slice, Jimmy Butterfingers, and (sigh) Tony Two-Bagels. “New Warburton’s bagels,” he says in closing. “Don’t fuggedaboutem.” It’s the Dunkaccino ad, only not a parody.

Oh, he’s also playing himself? He’s introduced as Robert De Niro, but he’s also a tough-talking gangster who, by commercial’s end, duct tapes a nice man’s mouth shut before presumably murdering him.

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Anyways, The Irishman comes out later this year.

[via /Film]

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Randall Colburn is The A.V. Club's Internet Culture Editor. He lives in Chicago, occasionally writes plays, and was a talking head in Best Worst Movie, the documentary about Troll 2.

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