Pop culture obsessives writing for the pop culture obsessed.

Kanye West is counting down to something, probably shoes

Kanye West is counting down to something. The rapper tweeted a link to a countdown that will end next week, with no explanation of what it’s for, other than the phrase “Yeezy Supply.” Speculation is rampant—new album? That rumored tour with Rihanna? Yet another pic of Kim Kardashian’s naked butt?—but the best theory is that West is counting down to the launch of his Adidas line, which will reportedly debut next Thursday, February 12 at New York Fashion Week. It’s a smart guess, especially considering the timing and the clock’s video backdrop, which is of a couple of guys screen-printing t-shirts.

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