Pop culture obsessives writing for the pop culture obsessed.
Pop culture obsessives writing for the pop culture obsessed.

Kanye West changes the name of his new album that you’ve kind of already heard

Illustration for article titled Kanye West changes the name of his new album that you’ve kind of already heard

Kanye West hasn’t left much to the imagination regarding his new album. He’s already released a few of its tracks, and back in March, he shared the album’s name and what appeared to be its cover art. The title, So Help Me God, suggested a slightly more humble Kanye, or maybe just a Kanye who remembers that whole Holy Trinity thing from Sunday School.

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Then just yesterday, Yeezy switched religious gears and introduced a little impermanence into our lives by tweeting that he’s changing the name of the album. For now:

I’m changing my album name to SWISH

— KANYE WEST (@kanyewest) May 3, 2015

I might change it again but that’s the name now

— KANYE WEST (@kanyewest) May 3, 2015

The new title is also open to interpretation. You might recall that the last time Kanye used this basketball-related onomatopoeia it was in congratulatory tweets about how hot and popular his wife is, perhaps because he found “#blessed” too hackneyed. So maybe this is his way of commemorating that celebration? Or, now that he’s moving forward with his fashion-empire dreams, perhaps he’s invoking the word’s British use as slang for fancy or elegant.

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Then again, let’s look at what’s happened since the original announcement: in April, Kanye was named one of Time’s 100 Most Influential People. He was dubbed a Titan and praised by Tesla Motors CEO Elon Musk, who said the artist has “fought for his place in the cultural pantheon with a purpose.” And since Titans predate gods—the Greek ones, anyway—Kanye might have been inspired to rescind his plea for help from any deity.

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