Pop culture obsessives writing for the pop culture obsessed.
Pop culture obsessives writing for the pop culture obsessed.
Illustration for article titled Justin Timberlake will try to save MySpace

Having successfully transformed Facebook from a tiny Harvard-based frivolity into a multibillion-dollar empire in that movie that he starred in, Justin Timberlake is now planning to apply that fake knowledge to returning some modicum of sexual appeal, in a marketing sense, to MySpace. The Social Network star and all-around famous guy is now a minority shareholder in the floundering company, taking a piece in the recent $35 million acquisition of MySpace by the online advertising company Specific Media in an auction that we can only imagine was like the digital version of Storage Wars, maybe with Tom slumped dejectedly to the side. But despite Timberlake’s small financial stake, he reportedly will have a major role in shaping MySpace’s future, which will focus on creating places for independent bands to make themselves out to be way more famous than they actually are. Because a billion dollars isn’t cool. You know what is cool? Being able to change the background image on your profile page.


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