In dismaying news for those who treat South By Southwest as a coolness contest, former Vice President Joe Biden has just been added as a guest speaker at the annual arts and technology conference, instantly putting 1,000 Fader Fort wristband-wearing music publicists who “hung out with Chance” up against being the former chairman of the Senate Judiciary Committee. Biden will be on hand to unveil his plans for the cancer initiative he was tasked with creating as part of President Obama’s White House Cancer Moonshot, a comprehensive strategy for curing the disease whose name many SXSW goers will no doubt confuse for an unofficial day show. Following in the footsteps of Obama himself—who gave a keynote talk last year on using technology to meet bureaucratic challenges—Biden will give his talk at the Austin Convention Center on March 12 at 3:30 p.m. It’s open to all registered SXSW attendees, which means you should get in line now.

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