These days, we’ll take our slivers of good news wherever we can get them. Last week’s report that both Nordstrom and Nieman-Marcus were dumping Ivanka Trump’s fashion and jewelry lines certainly fell into that category, even as Nordstrom said the company’s decision was not politically related, but due to poor sales as American consumers run screaming from the Trump brand. This week, enjoy some more sweet schadenfreude, as the first daughter’s (sorry, Tiffany) fashion line has now been reduced to bargain-basement prices. The Hollywood Reporter’s Pret-A-Reporter hunted down some Ivanka-wear at discount stores like Marshalls and TJ Maxx:
At Saks Off Fifth, the brand’s merchandise was selling at 49 percent off, with a black lace peplum top for $39.99, an ivory ruffled sweater for $44.99 and a sleeveless black dress with gold hardware detail for $69.99. There wasn’t any signage advertising the Trump brand. In fact, the clothing was hanging under a sign that read Calvin Klein.
The New York Post found even bigger bargains by searching for the Trump fashion line on eBay. There, “The first daughter’s black Daza lace sandals from her ‘Women Who Work’ collection were listed on eBay for $6.99, down from their original price of $140… The Post found new blouses, never worn, for as little as $2.” Nevertheless, the determined voting-with-their wallet American public is still likely to stay away, even with a 95-percent discount. A brand rep told Pret-A-Reporter: “We believe that the strength of a brand is measured not only by the profits it generates, but the integrity it maintains,” a statement that may ring soundly hollow if the brand’s prices continue to shrink.