Pop culture obsessives writing for the pop culture obsessed.

Iron Man 3 getting sniff-worthy 4D screenings in Japan

Sharpen up those sniffers, because Iron Man 3D is going to be the first movie screened in 4D in Japan. The trend’s been kicking around the world since John Waters’ 1981 film Polyester, but the 4DX format—which is available already in theaters in China, South Korea, Thailand, Russia, Mexico, Israel, and some countries in South America, but won’t be available in the U.S. until later this year, goddammit—is just breaking into Japan now.

The format includes tilting seats, strobe lights, bubbles, wind machines, fog, and odors, so Japanese moviegoers will be able to smell Tony Stark’s skeevy cologne, Pepper Potts’ luscious locks, or Robert Downey Jr.’s fat, $50 million Avengers check.


All those sniffs don’t come cheap, though. The ticket cost for a 4DX movie is about $10 to $13 higher than a normal movie ticket, meaning Japanese audiences will pay $25.50 for the chance to get a whiff.

The 4D screenings start in Japan on April 26, and Iron Man 3 will be available in the states in both 3D and 2D starting May 3.


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