Pop culture obsessives writing for the pop culture obsessed.
Pop culture obsessives writing for the pop culture obsessed.
Illustration for article titled Indulge in some fine cashmere, because it’s Treat Yo Self day

Five years ago today, the world was introduced to a timeless new phrase—nay, a mantra for a fulfilling life. On October 13, 2011, NBC aired the “Pawnee Rangers” episode of Parks And Recreation, in which Donna and Tom celebrate Treat Yo Self day. Both a meme and a lifestyle were instantly born, and the world has never been the same.

In celebration of this national holiday, why not indulge in a little consumerism? Or, hell, a lot of consumerism. Maybe take a long lunch and splurge on sushi, or some bad-for-you pizza? Hit up that spa on the way home, and order GrubHub for dinner—you deserve it. Become a cashmere and velvet candy cane, just like Tom. Buy a big-ass crystal beetle. Hell, maybe today’s the day to pick up that Batman costume you always wanted. Ben Wyatt did it, and now the former teen mayor of Partridge, Minnesota is campaigning for Hillary Clinton. He turned his life around starting on Treat Yo Self day, and you can too. Also, you’re going to need to start prepping if you want to get ready for Treat Yo Self day 2017, because that’s when we’re all going to Usher’s house.



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