Pop culture obsessives writing for the pop culture obsessed.

Hey rubes, now you can watch Super Bowl commercials on YouTube, too

Completely misunderstanding the reason why non-sports fans go to Super Bowl parties—beer and snacks, obviously—for the second year in a row YouTube is launching a special channel, AdBlitz 2015, dedicated exclusively to Super Bowl commercials. The commercials will be uploaded to the channel shortly after they air on TV, along with a YouTube Halftime Show for people who hate Katy Perry, puppies, kittens, fish, and whatever is playing on Lifetime at the time.

The company’s blog claims that viewers logged more than 6.3 million hours of commercial view time on YouTube last year, approximately 190,000 of which were presumably dedicated to that personal injury lawyer ad. The result of this massive marketing circle jerk is that now advertisers are creating not only teasers for trailers for TV shows, but also teasers for commercials, a level of postmodern techno-dystopia last seen in one of Aldous Huxley’s recurring nightmares and/or a lost episode of Black Mirror.

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AdBlock seems to have no effect on the channel.

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