Pop culture obsessives writing for the pop culture obsessed.

We’ve been over this. A cloud of orange and blue/teal has long since descended on the film industry, giving a rising number of movies a sickly, color-corrected patina—as though a bunch of Miami Dolphins memorabilia exploded all over Hollywood. Now, Priceonomics has a detailed breakdown of the phenomenon, chronicling its rise to prominence, pinpointing its origin, and collecting the top theories as to why it’s become so popular in modern cinema. Read on at the source for something you’ll have to start appending in a Works Cited section every time you race to post “orange and teal much?? micheal [sic] bay for the epic lose” in the YouTube comments of a new movie trailer.

[via Laughing Squid]


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