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Groupon gives up, pulls controversial ads for good

Mere days after Groupon adopted measures to assure people that it didn’t actually think the persecution of Tibet was totally hilarious, the group-couponing site has decided to abandon its attempt to explain satire everyone and just get rid of the ads that sparked untold oodles of Internet outrage. Yesterday CEO Andrew Mason revealed on the website’s blog that he is officially pulling the Christopher Guest-directed ads, acknowledging that, even though the Save Money campaign had successfully raised over $500,000, “If an ad requires an explanation, that means it didn’t work,” and adding, “Clearly the execution was off and the joke didn’t come through.” Mason promises Groupon will soon run “something less polarizing” instead; in the meantime, everyone who spent the last five days protesting can finally get back to concentrating on their own charitable efforts.[via AdAge]


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