Pop culture obsessives writing for the pop culture obsessed.
Pop culture obsessives writing for the pop culture obsessed.

Go to your darkest inner place watching Sugar Ray invite fans onstage to “rap”

Screenshot: YouTube
Screenshot: YouTube

They say “hell is other people,” and it’s a truism verified in this horrific video of Sugar Ray’s Mark McGrath inviting people onstage to freestyle. The time: whenever Sugar Ray was popular. The place: some sort of shitty all-day festival. The guest emcees: a shrieking woman and some guy rapping “Ice Ice Baby,” which is not a freestyle and barely a rap.

As edited by Everything is Terrible!, the clip has a nightmarish, elliptical quality. In fact, McGrath, the preening, spiked frontman, almost becomes a sympathetic character, burying his face in his hands as the shrieks clang around him. One almost wonders if they clang for him still.

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Sugar Ray had a surprising amount of hits around the turn of the millennium, but they’ve since devolved into one of the easiest evocations of that era’s sunny, TRL-friendly, bowling-shirt clad SoCal culture. Their onetime fellow travelers Smash Mouth have become the muse for some of the internet’s most horrifically low-brow creations; now, it appears, the hivemind turns its incinerating gaze upon Sugar Ray.

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