Pop culture obsessives writing for the pop culture obsessed.
Pop culture obsessives writing for the pop culture obsessed.

First No Bong Hits, Now No Coke For Jesus

It was good enough for Mean Joe Greene, Bill Cosby, and Max Headroom, but Coca-Cola is in an uproar over Jesus drinking their soda in the new Italian film 7 Km Da Gerusalemme (Seven Kilometers from Jerusalem). In the movie, a Milanese ad exec having a midlife crisis journeys to the Holy Land, where he finds Jesus hitchhiking and offers him a Coke. Jesus quaffs it as the man exclaims, "My God, what a testimonial!" While even the Vatican has given the film the papal thumbs-up, Coca-Cola complained that the use of their product was unauthorized and "likely to give Coca-Cola a negative image," and now the film—set to be released Friday in time for Easter—has been pulled for re-editing.

P.S. Other than those Keith Richards stories, this may be the best headline of the week.

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