Douchiness is evergreen, a primal function of man’s desire to preen counterbalanced by a crucial lack of self-awareness. The douchebag will always be with us, remaining exactly one quarter-step forward in fashion, such that their look is ostentatious but not even pointedly so. The douchebag is delighted by this ostentatiousness.
Ask the internet for a definition of the term, and it will offer up a gallery of the Jersey Shore variety—tanned, muscle-bound dudes, hanging over each other at a club—while the always illuminating Urban Dictionary describes the douchebag as “someone who has surpassed the levels of jerk and asshole, however not yet reached fucker or motherfucker.” But we humans know this is far too prescriptive a definition of douchebaggery, which has plagued humanity for decades and will continue to as the Earth turns into an irradiated wasteland. (How else do you describe Immortan Joe?) A video from Circa Laughs attempts to pinpoint the specific visual markers of douchebaggery throughout the decades, providing a reminder that self-satisfied dudes making this face:
Have always been with us, and always will be.