Jon Hamm’s Don Draper pitches like no one else on Mad Men, but that doesn’t stop him from occasionally being incredulous and/or confused about the goings on around him—a sentiment he general expresses with an evocative “What?” This supercut from the aptly titled YouTube channel dondrapersayswhat highlights the many, many times Draper has uttered the word. And while it’s not fully up to date on every usage, there are enough examples to show off Hamm’s masterful ability to convey very different meanings with a simple four-letter word. Perhaps the only actor who can give him a run for his money is David Tennant.
More from The A.V. Club