Turkish Star Wars knockoff. (Photo: YouTube)

Star Wars is everywhere in 2015, even bullish reports by securities analysts. According to one report, even if it fails Star Wars: Episode VII—The Force Awakens is going to make Disney and everyone involved a shit ton of money—$5 billion, in fact.

In a new report reprinted in The Hollywood Reporter, Macquarie Securities analyst Tim Nollen says that The Force Awakens “could generate $5 billion in consumer merchandise sales in its first year of release, assuming it does better than Cars 2’s $3 billion.” Presumably, Kathleen Kennedy scrunched her brow while reading this, muttering to herself, “Of course it’s going to do better than Cars 2.”

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September 4th marks “Force Friday,” the worldwide release date for new Star Wars toys and merchandise, and action figures, replica lightsabers, backpacks, and T-shirts will line the aisles of Wal-Mart and Target for at least a year thereafter. According to Nollen, after revenue for retail and merchandise partners “this would easily net Disney about $500 million in licensing and retail revenue.” “It’s not clear how to model this as we can’t name a similar such event,” the analyst adds. “Taking into account the strength of the Star Wars franchise, which altogether sold over $20 billion worth of licensed goods in its lifetime, we estimate that Star Wars: The Force Awakens could perhaps bring in merchandise sales of $5 billion this year.”

George Lucas famously sold his ability to craft a good story for the merchandising rights to Star Wars in 1977, and then sold an empty box to kids on Christmas.